Customer Life Cycle Analytics
Leverage integrated & advanced analytics suite to derive optimal value from client relationships
Overview
Focus of our consulting services is to help our clients in either setting up or augmenting their analytics capabilities to meet the rapidly evolving business needs in the digital/data driven world.
Our approach is to understand the client specific problem and to devise the customised solution to effectively and efficiently achieve the desired outcome. Our consulting services includes end-to-end solution to meet the analytics requirements on an ongoing basis across different domains.
We help our clients in devising effective analytical strategy across different functions in terms of identifying the most suitable data, analytical techniques, IT infrastructure and skill set required on a long-term basis to build and sustain the impactful analytical capabilities.
Our consulting services mainly support setting up of analytical capabilities for risk domain, compliance function, customer centric function, sales & marketing function, fraud analytics and social media analytics, just to mention the key focus areas.
Approach
Understand the client objectives. Break the problem into manageable activities. Figure out the overall solution for augmentation of the analytics capabilities. Assess cost benefit analysis for the proposed solution.
Identify the data required to achieve the desired objectives. Starting with current state to gradually improving data state of the client. Identify the architecture for consistently capturing the desired data i.e. responsibilities, IT infrastructure, historization of data etc to ensure consistent data availability.
Identify and prepare for the analytics techniques suitable for achieving the desired objectives on an ongoing basis, given the availability of data. Techniques may range from descriptive, predictive, optimization, clustering, ML, big data analytics (clustering, sampling etc) to standard statistical methodologies based on the client evolution and as required for achieving the desired objectives.
Based on the objectives, data & applicability of analytical techniques, we help the clients to
1) identify & implement or improve the relevant IT components,
2) define and implement the policies/processes required for smooth functioning of analytics engine, and
3) define the right skill set required for supporting the desired objectives on an ongoing basis, for long term success of analytics related initiatives.
