Customer
Retention

We support our clients by developing statistical models to predict customer’s propensity to attrite and which channel to use and what to offer. Our attrition models and retention solutions helps our client to design effective retention program for the customers at high risk of attrition.

Our solution framework segregates the portfolio based on value-at-stake, and it uses the customer insight in designing effective retention strategy.

• Understand current level of attrition and implement data driven strategy to manage it.
• Apply statistical techniques to identify drivers leading to attrition.
• Rigorous data analysis to develop advance statistical models to identify customers who may attrite (active/silent).
• Customer Scoring: Target list generation.
• Design of Experiments with campaign offers.
• Implement industry best practices on customer retention.
• Implementation: Design and rollout of proactive / reactive attrition management campaign.
• Model Tracking and management.

• Better understanding of attrition challenges.
• Proactively identify customers “At Risk of Attrition”.
• Reduce overall portfolio attrition.
• Reduce the retention cost.
• Design better retention offers.
• Increase overall customer satisfaction.